Approaching a one decade, Serelia has progressively transformed into a food and beverage company with operations in all stages of food manufacturing, from the production of raw materials and the processing, to consumer products in the market. In its business operations, Serelia utilizes economies of scale and a resilient business model with two complementary Strategic Business Groups, namely:
The group covers a diverse range of consumer goods that offer convenient solutions for consumer’s healthier needs such as cereals and dairy. All of its product brands are made of healthy natural raw materials from our in-house plantation and local Indonesian farmers.
This group covers many activities range from research and development, seed breeding, Maranta Arundinacea cultivation and plantation, to the production and marketing of arrowroot starch, coconut sugar, and other crops.