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Delivering Responsible Products
We pay attention to our customers through our commitment to deliver safe and high quality products. We provide a variety of product choices, including some rich-in-nutrition products to address specialized needs of our customers.
Food Nutrition
Indonesia faces the double burden of malnutrition that is characterized by having both undernourishment and obesity in the populations. As a food manufacturer, Serelia strives to contribute in providing nutritionally balanced food products for consumers.
Food Safety
Food safety has always been our top priority. Serelia’s commitment to food safety is non-negotiable and is guided by our quality and safety policy to deliver high quality products to customers. We control food safety throughout the entire product lifecycle and all business operations in accordance with our Integrated Total Quality Management Program and Good Manufacturing Practices. This includes the adoption of international standards on food safety management systems through Hazard Analysis and Critical Control Point (HACCP).
Halal Food
Serelia produces only Halal food products that comply with the Halal requirements set by the government and MUI, as the authorized institution. All Serelia products are Halal-certified.
Responsible Packaging
Food safety has always been our top priority. Serelia’s commitment to food safety is non negotiable and is guided by our quality and safety policy to deliver high quality products to customers. We control food safety throughout the entire product lifecycle and all business operations in accordance with our Integrated Total Quality Management Program and Good Manufacturing Practices. This includes the adoption of international
Responsible Marketing
In our marketing communications and promotions, we ensure that the product information provided is accurate, responsible and in compliance with the prevailing laws and regulations.
Product Labeling
All our food products have proper labels that clearly and accurately describe the contents and other essential information such as ingredients, nutritional values, date of expiry, place of production and feedback channel.
Consumer Feedback
We have both online and offline customer service to receive and respond to consumer feedback on Serelia products and services.