Established a one decade ago, Serelia is fast growing food and beverage company. We have a unique national footprint and sell our products throughout all areas in Indonesia. Through increasing life quality of us and contributing to a healthier future, we aim to deliver sustainable, industry-leading financial performance and earn trust.
A Unique National Presence
2020 Sales by Geographic Area
DKI Jakarta, Banten, Jatim, Jateng, Jabar 52%
Bali, NTT 15%
Kaltim, Kalsel 10%
Java Island as Predominant Sales Contributor
Java and Sumatera are predominant sales generator. Java generated more than 50% in particular.
A Healthy Brand Portfolio
Through innovation, we uncover healthier natural raw materials for all our products. It lead us to produce healthy brand portfolio. A one decade old will not prevent us to make real our ambitions to be leading in healthy food products. Our brands such as Oriflakes and Origoat have nourished and improved people’s health.
Strong Acceptance Across Categories
Nutritious and healthy delicious products form our portfolio. Our food and beverages categories such as cereals and dairy products have been experiencing a fast growth in demand, grow 292% for the last 6 years.