July 2021

Our Ambitions

Our purpose is to uncover the power of healthy food to increase the life quality of us, today and for generations to come. We have three ambitions that lead us in making a healthier and better life a reality. They are to support children, develop communities, and preserve the planet for the future. Helping Children …

Our Ambitions Read More »

Our R&D Organization

Serelia’s Research & Development organization consists of two different but complementary bodies that are Serelia Research and Serelia Product Development Center (SPDC). Fundamental Research Through Serelia Research, a research done to provide the scientific foundation for our innovations, from basic nutrition and health, food safety research to applied research for product development and packaging. Category-Focused …

Our R&D Organization Read More »

Nutrition & Health

By 2050, the world’s population is expected to reach almost 10 billion, while the lack of affordable nutritious foods continues to be a challenge, with millions suffering from hunger, micronutrient deficiencies and malnutrition. On the other hand, consumers are demanding healthier, natural and more authentic food products and shifting towards a plant-based diet. Sustainability and …

Nutrition & Health Read More »

Cereal

Share This Page Share on facebook Share on twitter Share on linkedin Share on whatsapp Share on email Oriflakes Cereal products that present with special taste from arrowroot starch. Made of a perfect combination of natural ingredients that are arrowroot starch, coconut palm sugar, and etawa goat milk. Not only able to fulfill your needs …

Cereal Read More »

Our History

Serelia is a business founded on a sense of empathy, and our unique legacy still shapes the way we do business today. The Pioneer Year Our history begins in 2014 with the idea of making a purposed cereal product. Deep empathy of many Indonesians suffering diabetes mellitus drove our founders to make cereals. Cereals made …

Our History Read More »

The Logo

Serelia is committed to uncover the power of healthy food to increase the life quality of us, today and for generations to come and our logo is a visual expression of that commitment. The name Serelia derives from Latin word serealia which means cereals. As looking a little closer, you’ll see there’s much more of …

The Logo Read More »

Response to Covid-19

The global covid-19 pandemic has had a catastrophic impact around the world. Many countries, including Indonesia, are struggling to overcome this problem. That’s why we stay focused on continuing to use our size and scale, as well as our commitment to social responsibility, to support and help communities where we operate. Regardless many obstacles faced …

Response to Covid-19 Read More »