About Us

Our History

Serelia is a business founded on a sense of empathy, and our unique legacy still shapes the way we do business today. The Pioneer Year Our history begins in 2014 with the idea of making a purposed cereal product. Deep empathy of many Indonesians suffering diabetes mellitus drove our founders to make cereals. Cereals made …

Our History Read More »

The Logo

Serelia is committed to uncover the power of healthy food to increase the life quality of us, today and for generations to come and our logo is a visual expression of that commitment. The name Serelia derives from Latin word serealia which means cereals. As looking a little closer, you’ll see there’s much more of …

The Logo Read More »

Response to Covid-19

The global covid-19 pandemic has had a catastrophic impact around the world. Many countries, including Indonesia, are struggling to overcome this problem. That’s why we stay focused on continuing to use our size and scale, as well as our commitment to social responsibility, to support and help communities where we operate. Regardless many obstacles faced …

Response to Covid-19 Read More »

Quality & Safety

Serelia’s top priority is quality and safety for our consumers. It is our commitment to consumers. This applies to all our products, from foods and beverages and to all our systems and services management. One of Serelia’s company business principles is quality assurance and product safety. Serelia’s Quality Policy Our activities to ensure quality and …

Quality & Safety Read More »

Our Management

Our leadership team drives our company, guides our strategy and leads our people. Learn more about our Serelia Management Executive (SME). Suko Triyono (Sukhoy) Owner & Founder Fandi Akhmad Owner & Founder Tri Nur Utami (Tami) Assistant Director

Our Strategy

Our purpose is to uncover the power of healthy food to increase the life quality of us, today and for generations to come. That’s why we are in business. That’s why we come to work. That’s how we inspire exceptional performance. We focus our energy and resources where uncovering the power of healthy food can …

Our Strategy Read More »